Produce a church video that didn't look like a "church video". The primary objective was to promote the church by using interviews, archival photos and new footage to give existing members, prospective members and new members an understanding of the church's history, mission, purpose and future vision.
Designed a unique visual treatment incorporating lighting, composition, graphics, still images and exisitng video in coordination with KCC's exisitng print campaign.
Produced two versions: one capital campaign specific and one for long term use.
Client quote: "We had a prospective new member preview the Imagine video. Her reaction was one of excitement and pride to call KCC her new church home."